Continuing the Trade
Independent grocer manages his family’s business.
By Melissa Kelsey

“Independent grocers are a dying breed,” said Kevin Misaki, the General Manager at Misaki’s in Kaunakakai. The father of three children and an avid fisher and diver, Misaki is the third generation manager of the Molokai family-owned grocery.
From new refrigeration equipment to fresh coats of paint, shoppers at Misaki’s have enjoyed the shop’s recent improvements. New cash registers will be installed in six months or so, according to Misaki. The roof has been repaired and internal construction renovations have made the grocery more shopper-friendly. Misaki said Molokai’s small population dissuades large chain-store competitors and helps small businesses like Misaki’s thrive.
Misaki came back to Molokai in 1979 to continue his family’s business after he graduated from college on Oahu. He said he had initially considered majoring in Oceanography, but later changed course and graduated with a degree in Marketing because he thought it would be easier to find a job on Molokai in that field.
“I think for young people, it is how important it is to actually live here,” said Misaki. “It is about what they are willing to sacrifice.”


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